Origins: an experiment in freedom
In 2018, our founding team discovered a paradox: the mobility needs of urbanites were becoming increasingly diversified, but the electric scooters on the market were stuck in a “tool-oriented” rut - identical in design, mediocre in performance, and even sacrificing quality for low price. At the same time, their respect for Scandinavian design aesthetics and the German industrial spirit has given rise to a bold idea: can the craftsmanship standards of high-end automobiles and minimalist aesthetics be integrated into a lightweight electric scooter?
With this persistence, the team rooted in Dongguan, and with the mission of “redefining urban mobility”, the team started a two-year-long technological assault. They cooperated with German engineers to research and develop the power system, and tested hundreds of battery solutions in the laboratory; in order to optimize the braking response of 0.1 seconds, the team even disassembled the braking logic of top-class racing cars. 2019, the first concept car “Tyr-01” was released, with smooth lines, aerospace-grade aluminum unibody, and acceleration comparable to that of a supercar. The first concept car “Tyr-01” was launched in 2019, with smooth lines, aerospace-grade aluminum unibody, and acceleration comparable to that of a supercar.
Kernel: High-end is the refinement of millions of details.
“High-end is not a price tag, but a paranoia for every millimeter.” --This is the first sentence on our product manual. In the intelligent factory in Dongguan, each scooter needs to go through 267 quality inspection processes: the carbon fiber material imported from Sweden is laser cut and the error is controlled at the micron level; the self-developed TurboMotion™ motor system passes the 72-hour uninterrupted load test; even the silicone grip of the handlebar is adjusted by thousands of users through blind tests.
Vision: Make the city a flowing landscape
We have always believed that a true mobility revolution is not only a technological breakthrough, but also an expression of life attitude. Therefore, with “ECO-LUXURY” as its core concept, the brand has deeply rooted its environmental protection gene in its products: using recyclable batteries, jointly implementing the “One Car, One Tree” carbon offsetting program with public welfare organizations, and even designing the packaging box as an assembled piece of storage furniture.
--- Born to Inspire Movement.
